eCommerce websites design: Basic elements of a good design

eCommerce websites design: Basic elements of a good design

Let’s be honest – an outstanding eCommerce websites design can be a deal maker or a deal breaker. Running a business online is not easy and every decision you make will have an impact on your final results. Obviously, choosing the right eCommerce websites design is one of these decisions. The Internet is a highly competitive market. Online users are used to high-quality standards. They don’t have time to waste and they won’t tolerate any mistakes. This is the main reason why you have to pay special attention to eCommerce websites design. Now let’s see what makes this design good.

First of all, even though you should always aim to be unique and different than the others, you should never forget that there are a few basic elements that every eCommerce website should have. If you don’t include these elements, your website will probably look weird and unusual and people usually don’t like websites like this. For instance, every eCommerce website has a shopping cart and that’s how this element is called on almost every site. If you call it a shopping bag, this will look unusual in the eyes of the visitors and they will probably leave your website without buying anything.

So, don’t focus on the names and general appearance of the different buttons and tabs on your website. You can enhance the appearance of existing elements, but don’t do anything that can confuse your potential customers. The checkout process must be simple and straightforward. If potential buyers have to spend too much time to place an order or the process looks out of the ordinary they will become skeptical and change their mind.

Another important thing that you should know is that the process of search engine optimization (SEO) should be part of the preliminary eCommerce websites design. To put it simply, you should not leave this activity for the end. The reason is simple – optimizing a website that is already designed is more difficult. In addition, you should not launch your website when it’s still not optimized for the search engines. Do your best to improve your search engine ranking as soon as possible.

Finally, while we are talking about eCommerce websites design we must mention typography and colors. Namely, you have to use matching typography and colors. Don’t make your website too colorful and use weird fonts. Try to match these things and make your visitors stay longer on the website.


 

eCommerce Solution Shopify: Things You Should Know

eCommerce Solution Shopify: Things You Should Know

eCommerce platforms are not something new. There are dozens of platforms like this on the market, but the fact is that Shopify is one of the oldest and most successful eCommerce solutions out there. eCommerce solution Shopify is one of the most searched terms on the Internet today. This platform was introduced back in 2004. It was created by Tobias Lutke, a Canadian developer. The basic objective of Lutke was to create a platform that will let ordinary people create an online store in a fast and simple way. Today, it’s obvious that he was successful because you can build a website like this with Shopify in less than 30 minutes.

Shopify took eCommerce on a completely different level. This special platform relies on Ruby on Rails which is quite different than the frequently used PHP programming language. Shopify is a paid eCommerce platform that provides a complete solution for all your online store needs. One of the best things about this platform is that users are able to get quick support for any issues that they may encounter while they are using their online store. There are a few different packages available to users and you can easily switch from one package to another if you want to. In addition, Shopify comes with a myriad of features, options, and services that can help any business owner expand and grow their business.

Shopify has become popular due to its simplicity. It is also popular due to the many useful features it provides to every user. For instance, users can pick one of the dozens of themes. Some of them are free while others are premium themes. The best part is that users have an opportunity to customize almost every element found in these themes. This will help them get an online store that matches their needs and requirements. In case you don’t find their themes attractive, you can use the help of Shopify specialists to get a custom-made theme. When the website layout is prepared all you have to do is upload the photos of the products and write some descriptions and you are good to go. The creators of this platform have done their best to make the process of building and managing an online store as easy as possible.

We hope that this article will encourage you to try Shopify as one of the leading eCommerce solutions.


 

How to choose the ultimate eCommerce solution provider

How to choose the ultimate eCommerce solution provider

The truth is that choosing the best eCommerce solution provider is very important. Some people compare it to the importance of launching an eCommerce business in general. This is quite natural because the store itself is the heart of your business. Only a tiny error can have a tremendous impact on the success of your online business. As a result of that, you can expect financial problems.

Luckily, there is a way to avoid all these possible problems because there are some excellent eCommerce solution provider options available for everyone. With the help of these providers, you can expect to get the best solutions for content management, payment processing, sales, inventory management and more. We have already mentioned some of the things that you should remember, but we will now list them.

Learn more about your customers

Learning more about your customers is vital to any eCommerce business. The website you create is the shop placed in a virtual world and the customer will use it to find and purchase the products they need. In case your website has difficult navigation then this will have a negative impact on your business in general. The same goes for the design – in case it’s not smooth and sleek, the visitor will probably leave your website and never visit it again. So, make sure that your website design is appealing to the customers.

Budget

This is another important thing that you must analyze. Set your budget before you start looking for an eCommerce solution provider. Of course, there are some free eCommerce solution providers, but you will eventually need to use a premium version of their platforms because your business will start growing. Check their offers and find the ones that fit your budget. Analyze what you can get for the money you are paying.

Support

It’s also crucial to find an eCommerce solution provider who offers full support to users. If you are using a premium solution, then you definitely deserve to get perfect support. The best providers are offering 24/7 support via live chat, email, and phone.

These are the most important points that you should analyze before you select an eCommerce solution provider. Some of the most popular providers in this field include Bigcommerce, Magento, Shopify, and WooCommerce. Select the one that meets your specific requirements and needs because every business is different.