Palmetto Blended Launches new eCommerce Website

Problem: Palmetto Blended, a division of Vista Marketing Group needed to rebrand and reach new customers.
Approach: Analyzed several different shopping carts to meet business needs, along with ability to customize to match company culture.
Solution: We decided to reintroduce a new eCommerce website, where customers could utilize a shopping cart. The site has added ’stickiness’ as there are many contests, blog upddates and a forum to increase visitor return rates. In conjunction with the launch of the website, Vista Marketing Group created a Facebook application to increase brand exposure and link to the website.
Impact: Analytics report that the website has seen almost a 60% increase in traffic. Organic traffic from the search engine optimized website, should yield even greater results in the next few months. Online marketing through Google Adwords and Facebook Fanpage is in the near future.