eCommerce websites design: Basic elements of a good design

Let’s be honest – an outstanding eCommerce websites design can be a deal maker or a deal breaker. Running a business online is not easy and every decision you make will have an impact on your final results. Obviously, choosing the right eCommerce websites design is one of these decisions. The Internet is a highly competitive market. Online users are used to high-quality standards. They don’t have time to waste and they won’t tolerate any mistakes. This is the main reason why you have to pay special attention to eCommerce websites design. Now let’s see what makes this design good.

First of all, even though you should always aim to be unique and different than the others, you should never forget that there are a few basic elements that every eCommerce website should have. If you don’t include these elements, your website will probably look weird and unusual and people usually don’t like websites like this. For instance, every eCommerce website has a shopping cart and that’s how this element is called on almost every site. If you call it a shopping bag, this will look unusual in the eyes of the visitors and they will probably leave your website without buying anything.

So, don’t focus on the names and general appearance of the different buttons and tabs on your website. You can enhance the appearance of existing elements, but don’t do anything that can confuse your potential customers. The checkout process must be simple and straightforward. If potential buyers have to spend too much time to place an order or the process looks out of the ordinary they will become skeptical and change their mind.

Another important thing that you should know is that the process of search engine optimization (SEO) should be part of the preliminary eCommerce websites design. To put it simply, you should not leave this activity for the end. The reason is simple – optimizing a website that is already designed is more difficult. In addition, you should not launch your website when it’s still not optimized for the search engines. Do your best to improve your search engine ranking as soon as possible.

Finally, while we are talking about eCommerce websites design we must mention typography and colors. Namely, you have to use matching typography and colors. Don’t make your website too colorful and use weird fonts. Try to match these things and make your visitors stay longer on the website.