Flash Email Invitation Arouses Interest in Event and Bands

Problem: Beaufort Festivale and Rockin’ in the Park needed a creative way to promote one of the headline acts, Drivin-N-Cryin, Souls Harbor and Judson. Festival Coordinators also needed a attention-grabbing presentation to lure event sponsors.
Approach: Researched headline acts, similar events and the target audience.
Solution: Vista Marketing provided a unique email marketing campaign. An email list for people within the area was put together, along with an HTML based email with a link to a Flash presentation – complete with video and sound.
Impact: The Flash presentation instantly ignited interest in the event and the entertainers. Analytics showed that over half of those who viewed the presentation clicked on the link to puschase tickets for the event.