Marketing Defined

Marketing is the most misunderstood work in business; ask 100 people what marketing is, and you’ll get 100 different answers. You get back: advertising, websites, good service, etc. It’s all of those things, but the essence of marketing is that it’s the movement of the business from one level of profitable revenue to the next.

Marketing is Growth!

Marketing has to be a driver of business growth, so if you’re doing a million in revenue one year, the next year you need to be doing a million and a half, and then you take it to 2 million and so on. You can’t stay where you are. You need a catalyst for growth. Accounting can’t drive growth, HR can’t drive growth, organizational structure can’t drive growth — these are all important structures, but marketing is the engine for growth. The only valid definition of marketing is the ability to take a company from one level of profitable revenue to a higher level of profitable revenue.

Now is the Time to Increase your Marketing

Right now your competitors are sleeping; they’re hiding in the bunker, they’re waiting for the dust to clear. And they’re leaving you a golden opportunity to grow your market share. Develop a strategy, implement, measure. Rinse and repeat.

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